In her interactive project Women.index, Andreja Kulunčić launches a process for making women aware of their own position in their private and work environments. Posters placed at some of the more frequented public places in the city invite women during the time the exhibition is on to leave a message on a toll-free phone number saying whether they feel satisfied, discriminated or abused. The results of these telephone messages are shown on a display placed in some conspicuous point. While the action is going on, discussions looking at the theme from a theoretical aspect are organised in the gallery.
Making use of the form of the billboard with the invitation to take part, Andreja Kulunčić employs the pictorial rhetoric of media campaigns and fashion adverts. However, the clear and widely recognised discourse of persuasion is filled with new contents that have an opposite ethical principle: the female addressee is not treated as object that has to comply with a given product; rather, she is offered the chance to get active in the sense of becoming aware of an individual position recognised through certain models of behaviour to which she is exposed. (Irena Bekić)
In Ljubljana, the project will be realised on city billboards (September 23rd – October 12th), city bus displays (September 23rd – 25th and October 2nd – 5th). The results will be published in Aksioma – Project Space during the exhibition. To participate in the project, call the toll-free number 080 17 99. Within the project a round table moderated by Mirjam Hladnik Milharčič, PhD will be organised on Thursday, October 9th at Aksioma - Project Space with the participation of invited guests and a discussion on the acquired statistic data.
Concept by: Andreja Kulunčić; Photography of Slovene model: Nada Žgank; Billboard design: Saša Kerkoš, Neja Engelsberger.
Co-production: City of Women, Aksioma – Project Space; In collaboration with: Prumaro d.o.o..
Supported by: Ministry of Culture of the Republic of Croatia, The City of Zagreb.
The exhibition will be open until October 17th.
Current results of the project in Ljubljana: http://indexzene.creative-strategies.info/
The gallery is open Tuesday to Friday, 12- 6 pm. For the occasion it will also open on October 4th - 6th inclusive.